Birral
Role:
Packaging designer
Studio:
Neosbrand
Client introduction
Birral is an artisan beer brand from the south of Spain, that came out with their first two types: American Ipa and Blonde.
Website redesign
In this case, the website structure was already given and the client knew exactly what they wanted. I started my approach by researching their competitors and looking for opportunities to improve. There were three areas:
Trustworthiness
- By adding a testimonial section with comments from real people and/or businesses, we were able to add more credibility to their company.
- By highlighting their blog section, they are able to show that they are continuously active.
- By placing the logos of the companies they work with in a better visual place, their clients are able to understand that they are a legitimate company.
Facilitate contacting
- By making clear CTA banners/buttons that are strategically placed, so that their clients are delicately reminded of their services.
Professionalize
By using images of real people, their clients will feel better connected with the brand.
Adding more whitespace makes the design less heavy on the eye and the information easier to digest.
Branding
Together with the team, we started from scratch. We wanted to maintain the main brand colour, purple. From there on we continued with the logo and created the main colour palette. The goal was to create a friendly and approachable brand that would appeal to young professionals.
Illustrations
I elaborated on the design and created custom illustrations with a playful aesthetic to create a unique marketing visual language. The GIFs highlight some of their main selling points: rent & property guarantee, management & maintenance, and turnkey solution.