Kembie

I design for fintech and AI.

Bill payments, corporate cards and investment platforms, made simple for the people trusting them with their money. Lately, that includes AI that does the busywork for them.

See my work
Kimberly Kembie reaching towards the camera, smiling

Kimberly Kembie

Product designer

About me

Selected works

Case studies from consumer apps and business tools, from MVPs to full redesigns.

The redesigned Tarmeez investment app on an iPhone, showing the portfolio balance and investment opportunitiesPassword protected

Tarmeez Capital

Rethinking navigation for an investment app

Live in beta since October 2026

Pemo's card picker in the web app, offering a corporate card, a single-use virtual card and the new pre-approval cardPassword protected

Pemo

Building the pre-approval card

90.87% activation, 13.84% adoption in six months

Someone holding a phone showing a payment successful screen in the Pemo appPassword protected

Pemo

A two-role approval flow for bill payments

Launched to all Pemo customers in October 2026

The redesigned Jadwa client portal on a laptop, showing the order list

Jadwa Investments

Simplifying the financial client portal

The password for locked case studies is in my application, or email hello@kembie.com.

What I do

Where I'm most useful on a product team.

  1. 01

    UI/UX design

    Turning messy fintech workflows (approvals, payments, multi-user permissions) into interfaces people can use without a manual.

    Sign-up and payment screens from the Zazu mobile app
  2. 02

    Product strategy

    Deciding what to build first when everything feels urgent. I've shipped MVPs by cutting scope hard and defending what stays.

    A lean UX canvas covering the business problem, users, outcomes, solutions and hypotheses
  3. 03

    Design systems

    My current system covers 147 of the app's 152 screens, built for AI-assisted handoff so engineers get clear specs without the back-and-forth.

    Design system pages with colour palettes, a type scale and form components
  4. 04

    AI design

    Designing AI people can trust and override, like a copilot that auto-categorises 95.7% of transactions. I prototype in Claude Code daily.

    Prototyping the Tarmeez app with Claude Code
  5. 05

    Branding

    Visual identity work that carries across product, packaging, and marketing, not just a logo file. It's where I started, before product design.

    Poster of colourful Spanish words in rounded shapes, from a branding project

About me

Kimberly Kembie

I've been designing for 12 years, the last seven mostly in fintech. My best work is on products where banks and compliance teams set the rules, so the design has to handle every outcome, even the ones that fail. My background in branding and illustration still shows in how I care about the details.

Product designer2026 - presentTarmeez Capital · Fintech · Riyadh, SAU

Restructured the app’s navigation and homepage after Amplitude data showed people weren’t finding key features. I use Claude Code daily to ship small fixes and keep the design system in sync with the code, which now covers 147 of the app’s 152 screens.

Product designer2023 - 2026Pemo · Fintech · Dubai, UAE

Led bill payments end to end, an approval flow for clerks and signatories built around Ruya Bank’s constraints. Also designed an AI copilot that auto-categorises 95.7% of transactions, and a mobile revamp that lifted activation by 37%.

Product designer2023Orbit · Marketplace · Oslo, NOR

Designed an office and desk booking platform for both individuals and businesses. Sat in on user interviews and used what we learned to add confirmation screens that cut drop-off.

Read the case study

UI/UX designer2020-2022Archetype · Creative agency · London, GBR

Mostly worked on Jadwa Investments, one of Saudi Arabia’s leading investment managers. Redesigned their dashboards to cut information overload and make financial data easier to read.

Read the case study

Visual designer2019-2020Zazu Africa · Fintech · Lusaka, ZAM

Worked on a payments app for Zambia that let people top up and pay in stores and for utilities without a bank card. Designed new feature flows and in-app graphics.

Graphic designer2014-2019Neosbrand · Brand & design studio · Cádiz, ESP

Branding and corporate identity for e-commerce, hospitality and retail clients, from illustration to art direction.

My philosophies

The principles I bring to every team.

  • Design for the outcomes that fail

    In fintech, a declined payment or a rejected approval needs as much care as the success screen. That’s where trust is won or lost.

  • Settle scope before anything is built

    I write PRDs that call out rabbit holes and what’s out of scope, so the team isn’t debating it halfway through the sprint.

  • Design should be at the strategy table

    The earlier design is in the room, the fewer surprises later. I’d rather shape what we build than just how it looks.

  • Use AI to get to the real work faster

    I use AI daily to research, prototype and check the code, so more of my time goes into the decisions that actually need a designer.